Adore Me is a U.S.-based lingerie and intimate apparel brand that was launched in 2011. It’s known for offering a wide range of affordable, inclusive, and stylish lingerie, along with sleepwear, swimwear, activewear, and maternity wear. Unlike many traditional lingerie companies, Adore Me operates primarily as a direct-to-consumer e-commerce platform, allowing customers to shop online with ease and flexibility.
Why Is Adore Me Famous?
Adore Me stands out for several key reasons:
Size Inclusivity
One of the biggest reasons Adore Me gained popularity is its commitment to inclusive sizing. The brand offers bras from sizes 30A to 46G and underwear from XS to 4X, ensuring that women of all body types can find something that fits and flatters.
VIP Membership Program
Adore Me’s VIP subscription model is a unique selling point. Members receive:
- Exclusive monthly deals
- Discounts on new collections
- First access to sales
- Easy skip options (no forced purchases)
This model appeals to budget-conscious shoppers who want high-quality lingerie at lower prices.
Affordable, Fashion-Forward Designs
Adore Me combines style and affordability, with collections that reflect current trends while remaining comfortable and wearable. Their seasonal drops and regular new arrivals help keep the shopping experience fresh and exciting.
Sustainability Efforts
In recent years, Adore Me has taken steps to become more eco-friendly. They introduced a Sustainability Shop, which includes products made from recycled materials, and they are one of the first lingerie brands to achieve B Corporation certification for social and environmental performance.
Also Read: Bluebella Lingerie: A Modern Take on Bold, Beautiful, and Affordable Intimates
Why Customers Love Adore Me
- Trendy yet practical styles
- Subscription savings without commitment
- Great fit for diverse body types
- Wide product variety: lingerie, sleepwear, swim, and even activewear
- Strong online presence and customer service
Comparison Between Adore Me, Bluebella, and Savage X Fenty
| Feature | Adore Me | Bluebella | Savage X Fenty |
|---|---|---|---|
| Origin | USA (founded in 2011) | UK (founded in 2005) | USA (founded in 2018 by Rihanna) |
| Style Aesthetic | Everyday wear with trendy, comfy styles | Bold, strappy, fashion-forward designs | Edgy, inclusive, trend-driven |
| Size Range | 30A–46G (bras), XS–4X (panties/loungewear) | 30A–40G (varies by item), XS–XL+ | 30A–46DDD (bras), XS–3X+ |
| Price Range | $$ – Affordable | $$$ – Mid to premium | $$ – Affordable with membership discounts |
| Membership Program | VIP Membership – monthly deals & discounts | None | Xtra VIP Membership – exclusive savings |
| Sustainability Focus | Yes – Eco line & B Corp Certified | Limited, growing efforts | Moderate – sustainability initiatives exist |
| Target Audience | 2.2M | 307.4K | 2.5M |
Final Word:
Adore Me is famous for blending inclusivity, affordability, and fashion-forward design in the lingerie industry. Its direct-to-consumer model and VIP membership approach have helped it stand out among traditional brands like Victoria’s Secret, especially among younger, body-positive audiences.
