Daily Disguise by Lucy Williams
Every woman wears a different version of herself each day, and Daily Disguise was born to celebrate that transformation. Founded by Lucy Williams, this fashion and beauty blog isn’t just about what’s trending — it’s about discovering the confidence to express yourself, one outfit and lipstick at a time.
Whether you’re heading to brunch, the boardroom, or just need a reason to get out of your PJs, Lucy’s daily looks, product picks, and candid stories inspire readers to dress with intention and feel beautiful in their skin.
Founder
Lucy Williams always suspected that style was not so much about clothes but rather about character. While learning to be a lawyer in San Francisco, she kept finding herself seeking out fashion and makeup as a creative refuge, a kind of silent expression after long hours and late nights
She started Daily Disguise as a hobby project in 2012, documenting her everyday looks and top beauty tips. What began as a hobby soon became a full-time passion. Lucy now empowers thousands of women to “disguise” not to hide but to reveal their many sides through personal style.
Also Read: Business of Fashion: Careers, Internships, and Industry Insights for the Next Generation
Readership
The Daily Disguise community is made up of modern women professionals, creatives, mothers, and students who want more than fast fashion. They come for the style tips, but stay for the stories, product honesty, and the message that beauty isn’t one-size-fits-all.
Most readers are in their 20s to 40s, style-conscious but budget-aware, looking for easy-to-follow inspiration they can adapt into their everyday lives. From clean skincare routines to versatile capsule wardrobes, Lucy curates content that meets women where they are.
Influencer
As a trusted voice in the fashion and beauty space, Lucy has collaborated with top brands like Sephora, Nordstrom, Tarte Cosmetics, and Madewell, always bringing her authentic touch and genuine product love to every post.
But Lucy doesn’t just influence, she relates. Her Instagram stories feel like a FaceTime with a friend, and her blog entries often include behind-the-scenes reflections on real life, motherhood, and balancing beauty with authenticity.
Also Read: Fashionisk.com: Your Ultimate Guide to Style Trends and Fashion Tips
Favorite Products
Lucy has a knack for finding that one product you’ll wonder how you lived without. Some longtime reader favorites include:
- Tarte Shape Tape Concealer – her holy grail for busy mornings.
- CeraVe Hydrating Cleanser – a staple in her gentle skincare routine.
- Everlane Wide Leg Pants – the perfect mix of comfort and structure.
- Summer Fridays Lip Butter Balm – hydration with a hint of luxe.
- Glossier Boy Brow – because brows frame everything.
She regularly shares honest reviews, affordable dupes, and seasonal must-haves — always with an eye for simplicity and everyday beauty.
